Monday, October 22, 2007

Aggregating our individual impacts

Here's a pretty interesting concept that enables individual change to amount to a real impact on the marketplace. The One In A Million campaign: "if a million women intentionally shift at least $1000 of their existing budget to environmentally-friendly products, we can have a noticeable ONE BILLION DOLLAR IMPACT in the marketplace."

Here's a blog from someone who tracked her green balance sheet.

1 comment:

auros said...

I don't want to sound like I'm discouraging this effort -- I think it's a fantastic idea (and if you want a feminist slant on investing, you could check out the Women's Fund; I hold some FEMMX shares myself) -- but be realistic about the scale: $1B is peanuts. There are already over $2 trillion under SRI management of one sort or another. The volume of trade on modern exchanges is mindboggling.